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Born in Southern California and wisely relocated to Idaho, we began in 1999 with one product, Garment Guard: disposable underarm shields (because the founder was a broke law student who was tired of her expensive white t-shirts getting ruined by underarm taco stains.)
Now, with over 55 products on the market, over 10 in the works, and a light and upbeat book entitled The Dirty Side of Fashion, the corporate mission is still to save the world from fashion and beauty disasters and help make clothes last longer.
Profits for Purpose: Fashion First Aid invests all profits into things that make the world a better place. Our biggest push is in empowering women to stop spending money on “fast fashion” and invest good quality pieces that flatter while also getting and staying healthy.