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Jin Soon Choi is known for her elegant simplicity and is one of the most influential nail artists in the industry. Born in Korea, Jin moved to New York City in 1991 and quickly built a reputation as a rising freelance nail artist. Her early experiences manicuring at salons - where the pace was fast and there was little time spent with each client - inspired her to go out on her own and offer more personalized, one-on-one services.