This Loyalty Merchant uses the net value of your purchase as the basis to calculate your Shopping Benefits because this Loyalty Merchant is international.

Rakuten started in 1997 in Japan as an online shopping mall called Rakuten Ichiba. The goal of Rakuten Ichiba was to empower local businesses by connecting them to customers all over Japan through the internet. Today, Rakuten Ichiba is Japan's #1 internet shopping mall, and Rakuten has expanded into numerous other online businesses and services.

Rakuten Global Market is one such service. We allow our Japanese merchants to sell abroad to customers all over the world. This means that you, as the customer, have access to millions of unique products direct from Japan.