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aul Slade, founder of Paul's Boutique, started making bespoke t-shirts for his friends and family, whilst immersing himself in the music and fashion scene of the early 90’s.
Influenced by American Pop Art artist, Jeff Koons, Paul created a limited run of t-shirts and hoodies under the name ‘Slade’, which he sold to seminal 90’s boutique shops. Motivated by his love of vintage clothing, graffiti, 80’s Hip Hop and Japanese street brands began developing a new project called Paul’s Boutique, after the iconic Beastie Boys album.
Paul’s Boutique bespoke products captured the eclectic spirit of London street style and quickly gained a cult following of fashionable young Londoners seeking bold, unapologetic designs. Paul established a regular pitch in West London’s famous street market, Portobello Road, in 2000 - and stylists and retailers started to take notice as Paul was offered his own concession in Topshop, Oxford Circus.
The brand continued to grow, as international celebrities including Justin Timberlake and Paris Hilton were spotted wearing his designs.
Now the creative director of the company, Paul still designs with the London girl in mind: he is continually inspired by the diversity of styles, music, cultural influences and attitudes that exist in this exciting, fast moving city. The Paul’s Boutique girl is cool, quirky, and confident with a great sense of fun. She is fashion conscious, but ultimately she is secure with her own individual style. She is prepared to stand out from the crowd.
Paul’s Boutique is a brand with it’s own unmistakable identity; selling uniquely designed pieces that attract celebrities and key influencers including style icons, Rita Ora, Pippa Middleton, Delilah, Jaime Winston and Mary Charteris. The brand has also featured in coveted titles like Style magazine, Grazia.com and Vogue.com.